A recovering CPG founder & scientist turned strategist translating insights into covetable brands that you can’t forget.
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It all started at UCLA, in Microbiology, Immunology & Molecular Genetics where I studied these dancing parasites called Trypanosomes. I served on several research work groups including The UC Office of the President, The Culinary Institute of America, and The United Nations Foundation. I helped establish Ritual’s first clinical trials, and somewhere along the way, fell in love with consumer brands. I was on the founding team as Creative Director for the healthy goods marketplace called Society. And then moved to lead Brand at a consumer studio, Pyur Solutions.
Today my 🍞 and 🧈 is branding, go-to-market launch, and product innovation.
A LITTLE OF WHAT I DO
Brand Strategy, Social Strategy, Community Strategy, Creator Strategy, Consumer & Cultural Research, Positioning & World-Building, Audience Definition, Stakeholder Workshops, Activations & Campaigns, Brand & Product Launch Strategies.
Decks are an occupational hazard. But my work rarely ends at a deck. I collaborate with creative teams to bring them to life.
And when I need a break from Figma-ing in shrimp posture 🦐, I also manage my dumpster kitten’s 200k follower TikTok account, if that counts.
LOCATED
